Success Story

How Acme Achieved 85% Deep Link Success Rate with Lativiq

Acme enabled seamless job sharing between farmers using Lativiq's deep linking and attribution stack, resulting in 42% more installs and $120K annual savings.

85%
Deep Link Success
42%
More Installs
$120K
Annual Savings

Company Profile

Company: Acme (acme.io)
Industry: Agriculture Technology
App Type: Farm Management
Platform: .NET MAUI
Implementation: 10 weeks

Executive Summary

Acme, a leading farm management app, needed to enable seamless job sharing between farmers, contractors, and team members. When a user shared a job via URL, recipients without the app would install it and expect to land directly on the shared job detail page — not the app home screen.

By implementing Lativiq's deep linking and attribution stack, Acme achieved remarkable results across all key metrics.

Results at a Glance

85%

Deep Link Success Rate

(Industry avg: 60%)

42%

Increase in App Installs

From shared links

67%

Reduction in Drop-Off

During onboarding

$120K

Annual Savings

In ad spend

The Challenge

Context Preservation Problem

When farmers shared job details from the Acme app:

  1. Recipient clicked shared URL
  2. If app not installed, redirected to App Store
  3. After installation, app opened to home screen ?
  4. User had to manually search for the original job ?
  5. 60% of users never found the job and churned

The Impact:

  • 60% drop-off rate after install
  • Poor user experience
  • Wasted marketing spend
  • Frustrated users

Attribution Blind Spots

Acme was spending $15K/month on paid campaigns but couldn't answer:

  • Which channels drove actually engaged users vs. install fraud?
  • How many installs came from organic sharing vs. paid ads?
  • What was the true ROI of their Instagram vs. Facebook campaigns?

Technical Complexity

The Acme team struggled with:

  • iOS Universal Links configuration
  • Android App Links verification
  • Deferred deep link handling
  • Cross-platform parameter consistency

The Solution

Phase 1: Universal Links & App Links Setup (Week 1-2)

Configuration:

Domain: share.acme.io
iOS Team ID: ABC123XYZ
Bundle ID: io.acme.app
Android Package: io.acme.app

Lativiq automatically generated:

  • Apple App Site Association file at https://share.acme.io/.well-known/apple-app-site-association
  • Android Asset Links at https://share.acme.io/.well-known/assetlinks.json
Result: Domain verified in 24 hours with zero manual file configuration

Phase 2: Job Sharing Campaign (Week 3-4)

Campaign Configuration:

// In-App Sharing Code (MAUI)
private async Task ShareJobAsync(Job job)
{
    var response = await _lativiqClient.GenerateDynamicLinkAsync(
        campaignId: "job-sharing",
        context: new {
            jobId = job.Id,
            farmId = job.FarmId,
            sharedBy = currentUser.Id
        }
    );
    
    await Share.RequestAsync(new ShareTextRequest
    {
        Title = $"Check out this job: {job.Title}",
        Uri = response.TrackingUrl
    });
}

App Launch Handling:

// MauiProgram.cs - Deep link handler
protected override async Task OnAppLinkRequestReceived(Uri uri)
{
    var parameters = await _lativiqClient.RetrieveParametersAsync(
        deviceId: DeviceInfo.Current.Id,
        campaignId: "job-sharing"
    );
    
    if (parameters?.JobId != null)
    {
        // Navigate directly to job detail page
        await Shell.Current.GoToAsync($"//jobs/{parameters.JobId}");
    }
}

Phase 3: Multi-Touch Attribution (Week 5-6)

Acme set up campaigns for all channels:

Campaign Purpose Window
facebook-ads Paid social 7 days
instagram-ads Paid social 7 days
google-uac App campaigns 7 days
job-sharing Organic sharing 7 days
email-campaign Newsletter 1 day
trade-show QR codes at events 30 days
Attribution Insights:

Using Lativiq's Linear attribution model, Acme discovered:

  • Job sharing drove 34% of all conversions (previously uncounted)
  • Instagram assisted 45% of Facebook-attributed installs
  • Trade show QR codes had 30-day influence on 12% of installs

Phase 4: A/B Testing & Optimization (Week 7-8)

Test 1: Onboarding Flow

Variant Experience Completion Rate
Control Required onboarding 41%
Variant Skip to job 67% ?

Winner: Skip to job (63% lift in completion rate)

Phase 5: Webhooks & Automation (Week 9-10)

Slack Integration:

?? 10 new job shares in last hour!

Campaign: job-sharing

Clicks: 10

Installs: 6 (60% conversion)

Top Job: "Spring Planting - Section 12" (3 shares)

CRM Integration:

  • Track which customers share jobs most frequently
  • Reward top sharers with premium features
  • Identify power users for case studies

What the Team Says

"Before Lativiq, our job sharing feature was broken. Lativiq's deep linking infrastructure not only fixed this but gave us attribution insights that saved us $120K in wasted ad spend."

Sarah Mitchell
Head of Growth at Acme

"As a developer, I was dreading the Universal Links setup. Lativiq made it completely painless—domain verification happened automatically, and their MAUI SDK integrated in under an hour."

David Chen
Lead Mobile Engineer at Acme

"Our farmers love sharing jobs with contractors now. The experience is seamless—you click a link, install the app, and you're looking at the exact job that was shared. It feels like magic."

Emily Rodriguez
Product Manager at Acme

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