Deferred deep linking · Mobile attribution
Keep the context. Know what drove the conversion.
Carry campaign, offer, referral, or shared-content context through install, open the right in-app destination, and understand what drove each conversion.
Free plan · No payment required to get started
- Link sharedCampaign or personal context captured 01
- App installedThe journey continues 02
- Destination restoredOffer, referral, or content opens in-app 03
- Conversion attributedTouchpoints are ready to compare 04
The gap between click and install
An app install shouldn’t erase why someone came.
When the app store sits between a campaign link and first launch, the original context can get lost. Lativiq helps carry that context into the app and connect the journey to the touchpoints that led to conversion.
One journey, connected
Carry campaign context through install.
Give your mobile team a practical link-to-app path, from the first tap to the conversion report.
- 01
Create a campaign link
Build trackable links with the campaign parameters your team needs.
- 02
Retrieve context in your app
When someone opens the app after install, retrieve the matching link details.
- 03
Compare the touchpoints
Review click and conversion activity across campaigns and attribution models.
More than campaign links
Make the first open feel like a continuation.
When someone installs after following a link, bring them to the next step they expected, not back to the beginning.
Offers that arrive with the app
Send a signup or special offer link and open the matching welcome, promotion, or redemption screen after install.
Referrals with a personal landing
Carry a referral code through the store visit so a new member can land in the dedicated invite flow and the referral can be credited.
Shared content, right where it belongs
Let people share a product, listing, story, or other in-app destination. If a recipient needs to install first, restore that exact content on first open instead of showing a generic home screen.
See shared-link attributionGive each in-app share link a distinct referral identifier to see which links bring people in and recognize the users driving organic distribution.
Beyond last click
See the path, not just the final tap.
Compare different ways to credit the journey so your team can understand which channels started, assisted, and closed conversions.
Explore multi-touch attribution- First touchCredit the discovery point
- Last touchCredit the final interaction
- LinearShare credit across touches
- Time decayWeight recent interactions
- U-shapedEmphasize discovery and conversion
For the people building it
Clear answers for your next implementation step.
Start with platform setup, learn the link-to-app flow, or check the plan limits before you build.
Start on Free: 1,000 clicks per month and up to 3 campaigns. Compare all plans.
Frequently asked
Lativiq, clearly.
What does deferred deep linking do?
It helps carry the context from a link click through app installation, so the app can retrieve campaign details when it opens.
Can a new install open a specific offer or shared item?
Yes. Include the destination and relevant context in the link, then retrieve it on first app open to route the new user to the intended offer, referral flow, or shared content.
Does Lativiq replace Universal Links or Android App Links?
No. Lativiq works with the mobile link journey and provides setup guidance for Apple Universal Links and Android App Links.
Can I compare more than last-click attribution?
Yes. Lativiq provides first-touch, last-touch, linear, time-decay, and U-shaped attribution views.
What is included in the Free plan?
The Free plan includes up to 1,000 clicks per month and 3 campaigns. See the pricing page for current plan details.
Make every touchpoint easier to understand