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Deferred deep links ยท Shared app context

Carry a shared destination through the install.

A campaign link can carry a product, listing, or invitation context through an app install. When the app opens, your integration can retrieve the stored parameters and route the user to the relevant screen instead of always starting at home.

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The shared context, ready for your app to resolve
  1. A person sharesProduct, listing, invite, or offer01
  2. The recipient installsCampaign parameters are stored for retrieval02
  3. Your app requests contextYour app resolves the destination03
EXAMPLE RETRIEVED PARAMETERitem_id=orchard-482

A useful first session

Keep the reason for the install intact.

01

Shared content

Include an item ID or deep-link path in the campaign context. After retrieval, your app can resolve the product, listing, article, or event the recipient was sent.

02

Personal invitations

Pass an opaque invitation or referral ID as a parameter. Your app can map it to its own accounts and apply the appropriate signup or credit rules.

03

Offers that convert

Preserve a promotion code or campaign tag through the install, then let your app decide how to present or apply the offer.

Keep referral logic in your app

Preserve the invitation. Let your product apply the rules.

Add an opaque sharer or referral ID to a campaign link. After your app retrieves the stored parameters, it can map that ID to its own account records and apply the relevant credit or invitation flow. Lativiq reports clicks and parameter retrievals at the campaign level; it does not provide per-sharer referral accounting.

Keep personal identity mapping in your own system. Use an opaque ID in the link rather than a person's name or email address.

  1. IN YOUR APPPrepare the shared contextInclude an item destination or opaque referral ID
  2. ON THE CLICKCapture campaign parametersThe tracking link stores context for later retrieval
  3. ON FIRST APP OPENRetrieve and resolve the valuesYour app decides where to route the user and how to apply a referral

Keep every link useful

Make sharing the start of the experience.

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