Campaign click tracking
Connect campaign clicks to their context.
Capture clicks from Lativiq tracking links or the click-capture API, keep campaign parameters alongside the event, and let your app request matching context when a user opens. Then review click totals and match rates by campaign.
CAMPAIGNS
Campaign activity
Match rate compares successful parameter retrievals with campaign clicks.
A click is the start of the story
Keep the campaign attached to the click.
Link capture, campaign parameters, and app-side retrieval work together to make campaign activity easier to follow.
Capture campaign-link clicks
A Lativiq tracking URL is associated with its campaign. When it is opened, the click is captured before continuing to the configured destination.
Keep query parameters with the event
Capture campaign context such as utm_source, utm_medium, and utm_campaign so your app can request the parameters later.
Review activity by campaign
See total clicks and the match rate for each campaign. Match rate compares captured clicks with successful parameter retrievals.
From link click to app context
Follow the handoff, one step at a time.
Start with a campaign link, then use the click and parameter retrieval endpoints to connect the campaign touchpoint to the app experience.
Match rates are a signal, not a guarantee. The campaign match rate reflects clicks followed by successful parameter retrievals. Results depend on whether a later retrieval can be associated with a captured click.
- 01
Create a campaign link
Set up a campaign and share its tracking URL with the query parameters you use to label the source.
- 02
Capture the click
Lativiq records the campaign click and its parameters; the tracking link continues to the configured destination.
- 03
Request campaign context
Your app can request stored campaign parameters, while Campaigns shows click totals and match rates.
Make campaign activity easier to trace
Start with the click. Keep the context.
Create your first campaign or explore the endpoints for integrating click capture.