Privacy Policy

1. Introduction

Mile 15 Solutions Pty Ltd ("we", "us", or "our"), operating the Lativiq service, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our link tracking and analytics service.

By using our Service, you consent to the data practices described in this policy. If you do not agree with our policies and practices, please do not use our Service.

2. Information We Collect

2.1 Account Information

When you register, we collect:

• Name and email address
• Company name (optional)
• Password (encrypted)
• Account preferences

2.2 Payment Information

Payment processing is handled by third-party payment processors. We do not store your complete credit card information. We may store billing addresses and the last four digits of your card for reference.

2.3 Usage Data

We automatically collect:

• IP addresses
• Browser type and version
• Device information
• Operating system
• Pages visited and actions taken
• Time and date of visits
• Referring websites

2.4 Tracking Data

When end users click on your tracked links, we collect:

• Click timestamps and frequencies
• Geographic location (city/country level)
• Device and browser information
• Referral sources
• Campaign parameters

2.5 Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

• Maintain your login session
• Remember your preferences
• Analyze usage patterns
• Improve our Service

3. How We Use Your Information

We use collected information to:

• Provide and maintain the Service
• Process your transactions
• Send you service-related communications
• Provide customer support
• Monitor and analyze usage trends
• Detect and prevent fraud or abuse
• Comply with legal obligations
• Improve and develop new features

4. Data Sharing and Disclosure

4.1 We Do Not Sell Your Data

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

4.2 Service Providers

We may share data with trusted third-party service providers who assist us in:

• Payment processing
• Email delivery
• Analytics
• Customer support
• Infrastructure and hosting

4.3 Legal Requirements

We may disclose your information if required to do so by law or in response to:

• Valid legal requests (subpoenas, court orders)
• Suspected fraud or illegal activity
• Protection of our rights or property
• Public safety concerns

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Security

We implement industry-standard security measures including:

• Encryption in transit (TLS/SSL)
• Encryption at rest for sensitive data
• Regular security audits and penetration testing
• Access controls and authentication
• Security monitoring and logging
• Employee security training

Note: No method of transmission over the Internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your information for as long as:

• Your account is active
• Needed to provide you services
• Required to comply with legal obligations
• Necessary to resolve disputes
• Needed to enforce our agreements

Raw event records, including clicks, retrievals, attributions, and SDK request events, are retained for up to 120 days. Your subscription plan determines how much of that history you can access. Aggregated daily analytics may be retained separately.

Upon account deletion, we will delete or anonymize your data within 90 days, except where retention is required by law.

7. Your Rights and Choices

7.1 Access and Portability

You have the right to access and export your data at any time through your account settings.

7.2 Correction and Update

You can update your account information at any time in your profile settings.

7.3 Deletion

You can delete your account and request deletion of your data by contacting us at privacy@lativiq.com.

7.4 Marketing Communications

You can opt out of marketing emails using the unsubscribe link in any email or by updating your account preferences.

7.5 Cookies

You can control cookies through your browser settings, though this may limit Service functionality.

7.6 Do Not Track

We currently do not respond to Do Not Track (DNT) signals. We may support DNT in future updates.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. By using our Service, you consent to such transfers.

We take appropriate safeguards to ensure your data is protected in accordance with this Privacy Policy regardless of where it is processed.

9. Children's Privacy

Our Service is not intended for children under 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Regional Privacy Rights

10.1 GDPR (European Union)

If you are in the EU, you have additional rights under GDPR:

• Right to access your data
• Right to rectification
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent
• Right to lodge a complaint with a supervisory authority

10.2 CCPA (California)

If you are a California resident, you have rights under CCPA:

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to access your personal information
• Right to delete personal information
• Right to non-discrimination for exercising your rights

10.3 Other Jurisdictions

We comply with applicable data protection laws in all jurisdictions where we operate.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

• Updating the "Last Updated" date
• Sending an email notification
• Posting a notice on our website

Your continued use of the Service after changes take effect constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: