Campaign funnel analysis
See where campaign journeys lose momentum.
Follow campaign traffic from click to matched install and first app open. Compare stage rates, spot where counts change, and look at how long it takes users to reach their first open.
ANALYTICS
Funnel analysis
Journey by stage
Sample data*Illustrative preview. The current report counts successful first opens as conversions.
Understand the path, not just the endpoint
A clearer view of each step.
Focus the report on a date range or campaign, then compare counts, rates, and timing across the built-in click-to-first-open journey.
Follow the built-in journey
Compare clicks, matched installs, first opens, and the click-to-first-open rate, with drop-off counts between the stages.
Focus by date or campaign
Choose a date range and optionally isolate a campaign. Review daily progression and campaign-level funnel breakdowns.
Understand timing and export
See average, median, and bucketed time from click to first open, then download the report as a CSV file.
From signal to a better question
Find the stage worth investigating next.
Use the report to see how campaign traffic progresses, where the counts shift, and whether the pattern changes by campaign or day.
How conversions are counted The current funnel model counts successful first app opens as conversions. It does not yet apply custom in-app event criteria such as a purchase.
- 01
Choose your view
Set a date range and, if useful, focus on one campaign.
- 02
Compare the stages
Review clicks, matched installs, first opens, and the reported drop-offs between them.
- 03
Share the analysis
Review daily and campaign breakdowns, then export the report to CSV.
Make the next step easier to see
Bring the whole campaign journey into view.
Start with the stages Lativiq tracks today, then explore the analysis in your workspace.