Campaign experiments
Compare campaign variants with a clearer picture.
Organize an experiment around separate campaign links, designate a control and challengers, and compare their click and app-open results. Lativiq keeps the test and results together while you route traffic from your ad platform.
EXPERIMENTS
Product destination test
Control
Home campaign
Product page
Product campaign
Put the comparison in context
A practical home for campaign experiments.
Tie each test variant to a campaign you already track, then compare its click-to-app-open performance as results come in.
Compare campaign variants
Use different campaigns for the control and each challenger, then see their click and app-open metrics side by side.
Configure an experiment plan
Label the control, choose an even or weighted allocation, and set each campaign’s planned share of the test.
Review performance as it collects
Monitor clicks, app opens, conversion rates, and the test’s current status from the A/B tests area.
Test with your existing campaign links
Keep the experiment and the traffic plan aligned.
Lativiq organizes the experiment and reports campaign results. Your ad platform remains responsible for sending people to each variant’s tracking URL.
What the current result measures Conversion counts use successful app-parameter retrievals (app opens), not custom purchase events. Lativiq does not automatically split or redirect test traffic.
- 01
Prepare campaign variants
Create a separate Lativiq campaign and tracking link for the control and each challenger.
- 02
Set up the experiment
Name the test, choose its campaigns, identify the control, and configure even or weighted shares.
- 03
Route traffic and review results
Use your ad platform to send traffic to the selected links, then compare clicks, app opens, and rates in Lativiq.
Make the next comparison easier
Give each campaign variant a fair read.
Set up a campaign-based experiment and review how each one performs.